Dog rescue dunedin

As a group project, my team and I were required to rebrand Dog Rescue Dunedin through a logo, print work and a film advertisement. As team leader and film editor, my roles were to manage the group, liaise with our client, organise film location and actors and edit the film. 

 

LOGO

Our final logo design resembles the poor state dogs can be in when they are initially rescued and how they ultimately progress to become a happy complete dog again. 

 
 
 
 

PRINT AND FILM CAMPAIGN

Because of the high statistics of abandoned puppies around Dunedin, we decided to target this issue in hope of persuading owners to neuter or spay their dog' to help prevent unwanted litters around the Dunedin district.Our strategy imitated Durex condoms to convey a humorous idea of dog condoms but giving the viewers the realisation that there really is only one option- desexing.  

 
 
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