Self branding



I decided to take a simple typography approach to my logo, but apply a unique aspect that had a hidden meaning. Parts of the 'A's were removed to create a peak symbol, which resembles the mountains in my hometown Queenstown. Although this meaning isn't obvious to others, it is significant to me. 



My business card design is minimal with the logo manually stamped onto the front with contact details around the edges. The texturised back features an image of the sea, which I chose to symbolise my love for swimming, boating, the outdoors and and an active lifestyle.