Self branding



I decided to take a simple typography approach for my logo, but apply a unique aspect that had a hidden meaning. Parts of the 'A's were removed to create a peak symbol, which resembles the mountains in my hometown Queenstown. Although this meaning isn't obvious to others, it is significantly special to me. 



My business card design is very minimal with the logo stamped onto the front with contact details around the edges. The texturised back features an image of the sea, which I chose to symbolise my love for swimming, boating and the general outdoors. I also chose this image because it has a vibrant, yet calming feel to it, like a lot of my work.