Slick Willy’s is a high-end fashion boutique based in Dunedin, mainly selling street-wear targeted at Dunedin students. The client requested a pamphlet, book and a series of posters to promote their clothing, convey their style and decorate the store. Primarily photography based, the designs follow an overruling story of a group of students on a day trip to a quiet place, to escape the mundane life of study. A common theme that features throughout, is the idea of hiding and revealing, which is implemented through tracing paper, and cut outs of shapes and text.
The pamphlet is a small takeaway booklet offered at the counter, which contains editorial photographs and details about each clothing item. The front features a cut out revealing a hint of what is inside, which adheres to the compact form of the booklet, predominantly reflecting a sense of hiding and exposing. The amount of folds in the booklet also implements this idea and once fully opened, the booklet exposes a keepsake poster.