Slick Willy’s is a high-end fashion boutique based in Dunedin, mainly selling street-wear targeted at Dunedin students. The client requested a pamphlet, book and a series of posters to promote their clothing, convey their style and decorate the store. The aim was to avoid the typical white background photoshoot where the model appears bored and forced, and to take a more fun approach in a unique setting. The theme was based around the idea of Dunedin students on an escape from mundane life, to a deserted and hidden sanctuary. The shoot was very relaxed, where I encouraged my models to do what felt comfortable, which reflected a natural and energetic nature throughout.
The pamphlet is a small takeaway booklet, containing photographs and details about each clothing item.